Very importantly, we’re seeing the extraordinary rise and rise of Generation G – who are making Generosity their reason for being.
Their rise, to quote trendwatching.com, is supported by, “the collaborative- free- creation-crowdsourced- gift- sharing movement that, especially online, has unlocked in entirely new ways the perennial need of individuals to be appreciated, to be loved, to feel part of the greater good, to contribute, to help… To basically find status and gratification in something other than consuming the most or the best.”
Many of this Generation G also belong to Gen Z, born between 1994-2010, who are much more entrepreneurially inclined than Gen Y, born between 1982 and 1993, Generation G is poised to be the most entrepreneurial generation the world has seen. As members of the internet generation, they are far more tech savvy, more connected, more focused on being their own boss, and far better self-educated.
And, in turn, these changes are fuelling a major shift to the collaborative consumption of the ‘sharing’ economy – currently worth $3.5 billion, where ‘trusted strangers’ share their homes, car, caravans, tools, pianos, refrigerators, offices, and private jets! And to collaborative entrepreneuring – which is dramatically changing the world, and face, of business.
Philanthropy and products with soul
- some of the largest corporations, and some of the wealthiest citizens in the world are talking new forms of philanthropy seriously
- more organizations are now designing ‘products with soul’
- there is an emerging view that businesses can serve their own self interest, while doing good.
- many businesses are acting on ‘generosity’ being their new business imperative.
Reinvention of capitalism?
Are these a few of the seeds needed to rescue ‘soul-less’ businesses? To create different forms of capitalism? To rebuild trust?