Here are 15 major ways you can innovate:
1. Your Business Model – how your enterprise fulfills its purpose and makes money. [And innovating your business Purpose is a core part of this].
2. Your network and value chain – how you join/partner/ally with other companies for mutual benefit.
3. Your core processes – how you differentiate your company processes and create and add value to your market place offerings.
4. Your enabling processes – how you support your company’s core processes and workers – e.g. by outsourcing to others.
5. Your thinking and idea-generation systems – how you change the established ‘givens’, how you upset traditional paradigms and ways of thinking about business, how you generate an ongoing flow of ideas, and how you engage your core team and customers in your ongoing innovation processes.
6. Your product-service-technology-advice performance – what the basic features, benefits and functions of your core product-service offerings are, and how you design them.
7. Your product-service systems and packages – the structure of your offerings with an array of tailored, integrated components. How you link and/or provide a platform for multiple products.
8. Your customer service – the assistance you provide to prospects and customers. How you provide value to customers and consumers above, beyond and around your products.
9. Your delivery channels – your conduits through which your offerings reach customers. How you get your offerings to market.
10. Your brand and value proposition – what promises you make and keep, and how you communicate your value offerings to your current and potential customers. [Remembering, that quite often you as the Company Founder or Entrepreneur are the brand. And your business is you written large – for good and ill!]
11. Your customer experience – all aspects of the interaction of each customer with your company and its offerings. How your customers feel when they interact with your company and its offerings.
12. Your organizational form and systems – how your company and its work is organized, communicated, motivated.
13. Your leading and managing processes – the people and processes by which you envision, direct and influence your enterprise towards goals and their achievement. How your organization forms into teams or tribes and how you direct and supervise these teams and tribes.
14. Your culture – the personality and soul of your enterprise – the amalgamation of the personal and cultural values, psychology, attitudes, beliefs, purposes, spirit, experiences, rules about ‘how we do things around here’ – of your enterprise and its people.
15. Your Intellectual Property – how you take your business’s ideas, processes, training programs, software, technology, etc, and turn them into different forms of ‘products’ for sale on-line, direct to consumers, and through seminars and the like.