Create a higher Purpose/Mission
It's vital we create a higher Purpose or us, and our business, now
Identifying a higher purpose/mission - that galvanizes and transforms us, our team and our business in a world that is rapidily transforming - has suddenly become a strategic imperative.
Now in addition to marketing our products and services, and making a profit for our shareholders, we must innovate, collaborate, add far more value so we create better futures for all. Our businesses must now be world-changing.
New corporate mission Underscoring this new view, in August of last year, 2020. before the pandemic hit, the US Business Roundtable released an important statement signed by 181 large corporate CEOs. It stated that serving shareholders can no longer be the main purpose of any corporation or business. Rather it needs to be about serving society, through innovation, commitment to a healthy environment, and economic opportunity for all. That is big-time revolutionary! It's time for all SMEs to join the revolution.
New corporate mission Underscoring this new view, in August of last year, 2020. before the pandemic hit, the US Business Roundtable released an important statement signed by 181 large corporate CEOs. It stated that serving shareholders can no longer be the main purpose of any corporation or business. Rather it needs to be about serving society, through innovation, commitment to a healthy environment, and economic opportunity for all. That is big-time revolutionary! It's time for all SMEs to join the revolution.