Create a higher Purpose/Mission
It's vital we create a higher Purpose or us, and our business, now
New corporate mission Underscoring this new view, in August of last year, 2020. before the pandemic hit, the US Business Roundtable released an important statement signed by 181 large corporate CEOs. It stated that serving shareholders can no longer be the main purpose of any corporation or business. Rather it needs to be about serving society, through innovation, commitment to a healthy environment, and economic opportunity for all. That is big-time revolutionary! It's time for all SMEs to join the revolution.